Scott Adams, creator of the long-running comic strip Dilbert, earlier this month posted an article on the future of content where he proposed what he calls the Adams Theory of Content Value, that the value of content will approach zero as our ability to search for media content improves. It is worth your time to read, since it touches upon many of the issues faced by content creators, especially those who combine information or content from many sources to create web sites, blogs, online videos, and podcasts. He also talks about the role the iPad may play in making it harder to charge for online content.
At AirSafe.com and AirSafe Media, our response to this reality is to invite sharing rather than fight it. While all material we create is copyrighted, we've embraced the Creative Commons concept, allowing everyone to use the material any way they want, so long as they do so in a noncommercial way and allow anyone else to also reuse their modified material.
Thursday, June 3, 2010
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