Search Twitter at search.twitter.comThis is the top Twitter tool used by AirSafe.com, and is especially useful for fast moving news items. Often Twitter users link to interesting online resources, and often these are excellent sources of information located in obscure areas of the web. Also, because new tweets are indexed almost instantly, you can often find out new information before it shows up on a regular search engine like Google or Bing.
Shortening URLs with bit.ly
This service shortens a URL of any length to one that is about 20 characters long. If you sign up for a free account, you have access to a range of performance information, including how many times your bit.ly link was clicked. If other bit.ly users converted the same URL, then you can see how many clicks happened for all users, and compare how many of them were yours. Drill down some more and you can see things like who retweeted your Twitter post. You can get real time feedback on which of your links are of interest to your audience.
Use Twitterfeed to Combine Your Social Media Efforts
One of the things that Twitter can do for you is to announce new items on things like your blog, podcast, or anything with RSS syndication. With a very small amount of work, your blog posts will automatically be passed along to your Twitter audience.
Previous AirSafe Media Twitter-related Posts
How Twitter is used on AirSafe.com
Associating Twitter with a blog and an automated mailing list
The evolution of social media use on AirSafe.com
Using Twitter during a blackout
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