The podcast and blog Marketing Over Coffee has an excellent idea for helping nonprofits--Over 12 days introducing them to marketing related ideas that can help them move forward. Naturally, there is an emphasis on Internet-related activities.You can visit the blog at MarketingOverCoffee.com and see for yourself. On the first day, they suggested the following:
Introduce them (your favorite nonprofit) to the concept of Twitter (don’t set up an account yet), and work with them to pack the sum of what they do into 140 characters. Typically, non-profits have noble goals but can’t explain them especially well, leaving you with a vague sense that they do something good.
Help your non-profit by developing the following:
1. A mission and/or vision in 140 characters or less.
2. A list of keywords by which other people would find them.
3. Why, in 140 characters or less, someone would donate time or money to them.
I suggest checking out MarketingOverCoffee.com for more ideas, and to put some of these ideas of your own for your favorite nonprofit organization or community group.
No comments:
Post a Comment