KeywordSpy.com Is One Tool You Can Use to Evaluate a Site's Advertising Potential

If you are involved in any aspect of search engine marketing or search engine optimization, you need every advantage you can to stay ahead of the competition and to stay current on developing trends. One of the many free tools out there that can help you is KeywordSpy.
Through this keyword tool, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their Adwords campaigns and Other pay-per-click (PPC) campaigns. It also offers a convenient way to view the same information about your own sites.

Among the advantages this software gives is the ability discover who your competitors are, what kinds of keywords they are using, and a general idea of your competitor's online advertising budget. With this tool, you can tell the exact terms and phrases that are driving the most traffic to your competitors' websites, which should help you in tailoring your site and your online marketing approach to increase your own traffic.

Like with many online SEO and SEM tools, there is a free and a paid version of this service. It is worth it to register and check out the free version.