According to an October 1st media release by the online marketing company comScore, one of their recent studies showed a significant change in search engine marketing by the pharmaceutical industry, specifically a greater than 50% drop in the use of sponsored links for related terms like prescription drug treatment, as a result warning letters distributed by the US Food and Drug Administration in March 2009. The FDA warning letters were issued to pharmaceutical manufacturers concerning the exclusion of fair balance language in sponsored link advertising.
According to comScore, there were 11.9 million sponsored link exposures in March 2009, but only 3.2 million the following month, dropping to 1.9 million in June 2009.
AirSafe Media encourage any site owner who chooses to accept advertising to do so wisely. You can find AirSafe Media's general guidelines for advertising in the February 2009 post "Choosing and Rejecting Text Link Advertising Offers."
Friday, October 2, 2009
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1 comment:
That is absolutely right.
thanks for sharing..
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