If you have an ongoing relationship with an audience, you are probably using several methods to keep in contact such as podcasts, blogs, mailing lists, and Twitter. To make life easy for you, it makes sense to make them all work together. The following is an example from the aviation safety web site AirSafe.com.
Whenever the site creates a new podcast, a notice about that podcast is placed on the site's news blog. The mailing list used by AirSafe.com automatically reads the updated RSS feed from the news blog, and sends out an email to all the subscribers that has the title of the blog post along with a link to that post. That same list is also tied into AirSafe.com's Twitter account, so that those who prefer using Twitter over a mailing list will also get notified.
Using a mailing list with the option of notifying multiple channels of communication is much more convenient way to manage your audience and frees you from making a separate effort to notify each audience segment. For more information on the mailing list system used by AirSafe.com, visit speedbrake.aweber.com.
If method of managing customer relationships sounds interesting to you and you would like to test the system for yourself, you can take a free test drive of the system by signing up below:
Monday, March 16, 2009
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